Our Story

At Assence, we believe luxury should be a right, not a privilege. Born from a rebellion against exclusivity, our story is one of innovation, ethics, and the timeless power of scent to transform.

A Vision Fueled by Passion

In 2021, a trio of visionaries converged — Sameer, a master perfumer with roots in Calicut; Latheef, a tech pioneer obsessed with reinvention; and Sultan, a sustainability advocate determined to honor the planet. Together, they asked: Why should luxury fragrances be shrouded in elitism? The answer was clear — reimagine it.

Crafted for the Uncompromising

We start where others stop. Our fragrances are born in the heart of perfumery, Grasse, France, where we source the world’s rarest oils — Bulgarian rose, Haitian vetiver, and more — from artisans who’ve perfected their craft for centuries. But tradition is just the beginning. Through biotechnology, we synthesize molecules sustainably, preserving ecosystems while pushing scent boundaries.

Our 40% perfume oil concentration ensures your fragrance lingers for 10+ hours, evolving with you. Microencapsulation technology releases scent molecules in rhythm with your body heat, creating a dynamic journey from bold projection to intimate dry-down — a living fragrance tailored to your unique chemistry.

Ethical Opulence, Redefined

Luxury shouldn’t cost the Earth. Every Assence creation is vegan, cruelty-free, and free from parabens, phthalates, and colorants. We partner with biotech pioneers to source ingredients responsibly, ensuring no rare species is overharvested and no animal is harmed. Our minimalist, recyclable packaging reflects our commitment to leaving a lighter footprint.

More Than a Scent: A Story

A fragrance is a memory in a bottle. It’s the confidence of a conqueror stepping into a boardroom. The nostalgia of rain-soaked forests. The allure of a night where time stands still. At Assence, we don’t just sell scents; we craft emotions.

Whether you’re drawn to our original masterpieces or our reimagined icons inspired by legendary designer fragrances, every bottle is a declaration. We don’t replicate; we elevate. Our impressions are infused with 4x the concentration of standard colognes, infused with science that makes them last longer, feel deeper, and resonate truer.

Join the Movement

Assence isn’t just a brand; it’s a revolution. We invite you to challenge the status quo with us. To wear fragrances that amplify your presence, honor your values, and stay with you long after the moment has passed.

Here, luxury isn’t about exclusivity. It’s about access. It’s about you.